I’m a sucker for quirky photo shoots, and ‘Ein Haar in der Suppe’ (‘A Hair in the Soup’) by Luisa Schwarz Rojas, Jasmina Ziegler and Judith Andermatt is one that takes a foodie twist. Each model’s hat or fascinator is comprised of an edible meal—whether it’s a cinnamon bun, cheeseburger or plate of pasta.
We’ve seen accessories that look like edible treats, but ‘Ein Haar in der Suppe’ kicks this phenomenon up a notch.
Implications - Consumers in contemporary society are attracted to items that feature an unconventional aesthetic. Products that contain a style that hasn't been seen before appeal to shoppers who want to experience something new in their everyday lives.