As an alternative to the classic Easter chocolate eggs, M&S created a savory egg-shaped cheese set that's sold just like a carton of eggs. The Cheesy Easter Eggs resemble delicate bird's eggs, as they are wrapped in blue wax and can be opened to reveal Barber's Farmhouse Cheddar and a "yolk" made from Belton Farm's vintage 18-month matured Red Leicester. When these egg-shaped cheeses are sliced, they resemble hard-boiled eggs and provide a savory alternative to the many sugary treats that are popular around this time of year.
Like M&S, a handful of food brands have been introducing cheese-based Easter offerings, knowing that consumers are looking for a different way to indulge in the season.
Image Credit: M&S
What's Driving This Trend
- Cheese-based Easter Offerings
- Innovative food companies can develop new and unique cheese-based products for seasonal celebrations, providing a savory alternative to traditional sweets.
- Alternative Egg-shaped Products
- Non-chocolate egg-shaped products, like cheese, may become a popular trend for Easter and other seasonal celebrations.
- Artisanal Cheese Wrapping
- The use of wax and other unique packaging materials can create novelty and intrigue around cheese offerings.
Who This Affects Most
- Food and Beverage
- Established and emerging food companies can create new products for seasonal celebrations, like Easter, to offer consumers an alternative to classic treats.
- Packaging
- Design companies and manufacturers can explore innovative ways of wrapping and presenting food products, particularly cheese, to increase novelty and desirability.
- Retail
- Retailers can increase sales by offering niche and unique food products during seasonal celebrations, like Easter, to cater to a range of consumer preferences.
