As an alternative to the classic Easter chocolate eggs, M&S created a savory egg-shaped cheese set that's sold just like a carton of eggs. The Cheesy Easter Eggs resemble delicate bird's eggs, as they are wrapped in blue wax and can be opened to reveal Barber's Farmhouse Cheddar and a "yolk" made from Belton Farm's vintage 18-month matured Red Leicester. When these egg-shaped cheeses are sliced, they resemble hard-boiled eggs and provide a savory alternative to the many sugary treats that are popular around this time of year.
Like M&S, a handful of food brands have been introducing cheese-based Easter offerings, knowing that consumers are looking for a different way to indulge in the season.
Image Credit: M&S