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Fighting Game Deskmats

Arc System Works Launched a Zato and Eddie Desk Mat from Guilty Gear

— April 20, 2023 — Tech
Arc System Works launched a new deluxe desk mat featuring Zato, one of the most complex and technical characters in the company's game 'Guilty Gear Strive.' Zato is a puppet master who controls his alter-ego Eddie, a shadowy creature that can attack independently of Zato. Together, they can launch deadly and coordinated attacks that can overwhelm their opponents with mix-ups and pressure.

Zato and Eddie have a unique control scheme that requires the use of negative edge, which means releasing buttons instead of pressing them to perform certain moves. This desk mat showcases Zato and Eddie in their stylish and sinister designs, along with their battle theme “Let Me Carve Your Way” in the background. The desk mat is made of high-quality materials that are durable and comfortable to use. It measures 35.4 x 15.7 inches, which is large enough to accommodate your keyboard, mouse, and other accessories. The desk mat also has a non-slip rubber base that prevents it from sliding on your desk.

This product is a pre-order item that will be shipped in June 2023. You can order it now from Arc Shop US for $39.99.

Image Credit: Arc System Works
Trend Themes
1. Gaming Desk Mats - There is a growing trend for gaming desk mats that feature popular game characters and branded themes, presenting opportunities for both game studios and desk mat manufacturers to collaborate.
2. Unique Control Schemes - Developing games with unique and complex control schemes, such as negative edge in 'Guilty Gear Strive,' can create a loyal fanbase and opportunities to monetize merchandising.
3. Character-based Merchandise - Increasing demand for character-based merchandise, such as desk mats featuring iconic game characters, presents opportunities for game studios to diversify revenue streams through licensing and collaborations with manufacturers.
Industry Implications
1. Gaming Industry - Game studios can capitalize on the growing trend for gaming desk mats and character-based merchandise by collaborating with manufacturers to produce licensed products.
2. Manufacturing Industry - Manufacturers can diversify their product lines by collaborating with game studios to produce licensed gaming desk mats and other character-based merchandise.
3. E-commerce Industry - Online retailers can capitalize on the increasing demand for gaming desk mats by offering a wide variety of products that feature popular game characters and branded themes.
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