Edible Brands, the parent company of Edible Arrangements, is launching a new venture called Incredible Edibles. The first product to be launched is set to be a hemp-based, non-psychoactive CBD powder that can be infused into beverages or mixed in with the chocolate coating on freshly dipped fruit. The hemp CBD powder has the potential to enhance a variety of recipes by enriching them with the benefits of CBD, all without altering their taste, aroma or texture.
Incredible Edibles is on a mission to set a new standard for plant traceability, ingredient purity and testing standards by sharing a product that's grown in the US and free from contaminants, pesticides or additives.
Edible Brands is also planning to launch an Incredible Edibles store that will be centered on health and wellness.