Edible Brands, the parent company of Edible Arrangements, is launching a new venture called Incredible Edibles. The first product to be launched is set to be a hemp-based, non-psychoactive CBD powder that can be infused into beverages or mixed in with the chocolate coating on freshly dipped fruit. The hemp CBD powder has the potential to enhance a variety of recipes by enriching them with the benefits of CBD, all without altering their taste, aroma or texture.
Incredible Edibles is on a mission to set a new standard for plant traceability, ingredient purity and testing standards by sharing a product that's grown in the US and free from contaminants, pesticides or additives.
Edible Brands is also planning to launch an Incredible Edibles store that will be centered on health and wellness.
What's Driving This Trend
- Cbd-infused Products
- The incorporation of CBD into various products presents an opportunity for companies to tap into the growing demand for CBD-infused goods.
- Plant Traceability
- Implementing advanced tracking systems and traceability protocols for plants can provide companies with a unique selling point in the market, ensuring transparency and accountability to consumers.
- Health and Wellness Stores
- Opening specialty stores focused on health and wellness allows businesses to cater to the growing consumer interest in products that promote a healthy lifestyle.
Who This Affects Most
- CBD Industry
- The CBD industry is witnessing rapid growth, creating opportunities for companies to develop innovative CBD-infused products such as the hemp CBD powder mentioned in the article.
- Food and Beverage Industry
- The food and beverage industry can leverage the demand for CBD-infused products and explore new formulations and applications for CBD, like incorporating it into beverages or as a chocolate coating.
- Health and Wellness Industry
- The health and wellness industry can benefit from the launch of health-focused stores, providing consumers with a one-stop-shop for products that promote a healthy lifestyle.
