To launch the ‘Bake Your Dreams Come True’ campaign, Tate & Lyle Sugars has created the first edible ‘bank’ made entirely from cake.
The ‘Bank of Baking’ includes over one hundred pieces of edible art including a giant cake vault filled with bags of chocolate coins, gold bars made from cake and piles of edible cookie bank notes.
The installation is to inspire budding bakers to follow their baking dreams, with £1million worth of prizes and rewards available to be won. These include a £5,000 cash reward for up to five baking entrepreneurs to provide financial support to kick start their baking business.
The campaign comes on the back of research which reveals that 40 per cent of Brits dream of ditching their day job and starting their own business with 20 per cent dreaming of opening their own baking business.