What is the trend of personalized gift experiences?

Opportunity to create personalized gift experiences by combining physical products with digital content.

What is the trend of collaborative marketing?

Disruptive innovation opportunity for brands to collaborate and cross-promote their products or services.

What is the trend of multi-sensory experiences?

Opportunity to enhance customer experiences by offering products that stimulate multiple senses.

What are the implications for the gifting industry?

Disruptive innovation opportunity for gifting companies to create unique and personalized experiences.

What are the implications for the music industry?

Opportunity for music industry to explore collaborations with brands and create unique music-related experiences.

What are the implications for the food & beverage industry?

Disruptive innovation opportunity for food and beverage companies to partner with musicians and offer bundled products.

Music-Paired Edible Arrangements : edible arrangement

Music-Paired Edible Arrangements

Edible is Sharing Leslie Odom Jr.'s New Holiday Music Album

Laura McQuarrie — November 10, 2020 — Lifestyle

References: edible & prnewswire

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Edible and Leslie Odom Jr. are on a mission to Share the Sweetness this holiday season and people will be able to order fresh fruit arrangements with the Grammy- and Tony-Award winner's new holiday album. The Christmas Album is bundled with arrangements from Edible, along with baked goods and other treats to support feel-good gifting experiences this season. The digital album can also be purchased as an add-on with many other Edible gifts and treats.

On The Christmas Album, listeners will be treated to reimagined versions of favorite holiday songs plus all-new original tracks. Knowing that this has been a particularly challenging year for thousands of families, Edible is sharing multi-sensory treats for those who want to feel uplifted, whether or not they can be together in person during the holidays. www.edible.com.

Image Credit: Edible

Trend Themes

Personalized Gift Experiences — Opportunity to create personalized gift experiences by combining physical products with digital content.
Collaborative Marketing — Disruptive innovation opportunity for brands to collaborate and cross-promote their products or services.
Multi-sensory Experiences — Opportunity to enhance customer experiences by offering products that stimulate multiple senses.

Industry Implications

Gifting — Disruptive innovation opportunity for gifting companies to create unique and personalized experiences.
Music — Opportunity for music industry to explore collaborations with brands and create unique music-related experiences.
Food & Beverage — Disruptive innovation opportunity for food and beverage companies to partner with musicians and offer bundled products.

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