Edible and Leslie Odom Jr. are on a mission to Share the Sweetness this holiday season and people will be able to order fresh fruit arrangements with the Grammy- and Tony-Award winner's new holiday album. The Christmas Album is bundled with arrangements from Edible, along with baked goods and other treats to support feel-good gifting experiences this season. The digital album can also be purchased as an add-on with many other Edible gifts and treats.
On The Christmas Album, listeners will be treated to reimagined versions of favorite holiday songs plus all-new original tracks. Knowing that this has been a particularly challenging year for thousands of families, Edible is sharing multi-sensory treats for those who want to feel uplifted, whether or not they can be together in person during the holidays. www.edible.com.
Image Credit: Edible
Key Themes Behind This Trend
- Personalized Gift Experiences
- Opportunity to create personalized gift experiences by combining physical products with digital content.
- Collaborative Marketing
- Disruptive innovation opportunity for brands to collaborate and cross-promote their products or services.
- Multi-sensory Experiences
- Opportunity to enhance customer experiences by offering products that stimulate multiple senses.
Where This Applies
- Gifting
- Disruptive innovation opportunity for gifting companies to create unique and personalized experiences.
- Music
- Opportunity for music industry to explore collaborations with brands and create unique music-related experiences.
- Food & Beverage
- Disruptive innovation opportunity for food and beverage companies to partner with musicians and offer bundled products.
