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Music-Paired Edible Arrangements

Edible is Sharing Leslie Odom Jr.'s New Holiday Music Album

— November 10, 2020 — Lifestyle
Edible and Leslie Odom Jr. are on a mission to Share the Sweetness this holiday season and people will be able to order fresh fruit arrangements with the Grammy- and Tony-Award winner's new holiday album. The Christmas Album is bundled with arrangements from Edible, along with baked goods and other treats to support feel-good gifting experiences this season. The digital album can also be purchased as an add-on with many other Edible gifts and treats.

On The Christmas Album, listeners will be treated to reimagined versions of favorite holiday songs plus all-new original tracks. Knowing that this has been a particularly challenging year for thousands of families, Edible is sharing multi-sensory treats for those who want to feel uplifted, whether or not they can be together in person during the holidays. www.edible.com.

Image Credit: Edible
Trend Themes
1. Personalized Gift Experiences - Opportunity to create personalized gift experiences by combining physical products with digital content.
2. Collaborative Marketing - Disruptive innovation opportunity for brands to collaborate and cross-promote their products or services.
3. Multi-sensory Experiences - Opportunity to enhance customer experiences by offering products that stimulate multiple senses.
Industry Implications
1. Gifting - Disruptive innovation opportunity for gifting companies to create unique and personalized experiences.
2. Music - Opportunity for music industry to explore collaborations with brands and create unique music-related experiences.
3. Food & Beverage - Disruptive innovation opportunity for food and beverage companies to partner with musicians and offer bundled products.
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