The 'Edge Music' app from the Edge Music Network converges the popularity of music streaming services with gamification in order to provide an enhanced entertainment experience.
Through Edge Music, fans are able to view, like and share music videos on the app and in doing so, earn points. These points can then be cashed in to unlock premium content and rewards. While the app is free to download, an Edge Music subscription costs $9.99 monthly and doubles the points that a user is eligible to earn. While man music videos can be viewed for free on YouTube and other sources, fans will enjoy the feeling of being rewarded simply for enjoying and supporting the music they love.
A points-based app like this taps into a user's fear of missing out, since many music lovers will not want to feel as though they are having a lesser listening and viewing experience as compared to peers who use the app.