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Ads for Ecomist Air Freshener Imagine Stinky Things as Greenery

 - Jan 19, 2010   Updated: Aug 17 2011
References: adsoftheworld
Imagine if your office plant sprouted cigarette butts instead of flowers, or if an orchid smelled like raw onion. I doubt we would be displaying these flowers in our homes and offices very often. The ad campaign for Ecomist air freshener, however, imagines such a world.

With the tag line “Eliminates odours,” Ecomist air freshener takes on the stinkiest, most pungent smells. The campaign was conceived by the South African advertising agency Y&R.

Implications - Air fresheners and green living are attempting to go hand in hand. Since many air fresheners use chemicals yet appear eco-loving, companies can take note of how promoting eco-initiatives is a feasible option for marketing initiatives from even those products that aren't entirely green.