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Natural Fiber Cat Litters

ökocat Makes Eco-Friendly Cat Litter with Rescued Natural Fibers

— February 26, 2020 — Eco
ökocat is introducing the next generation of cat litter with its eco-friendly cat litter products, which are made in the US with sustainably sourced reclaimed wood natural fiber that's untreated with chemicals, fragrance, dyes or GMO ingredients. The dust-free, biodegradable and flushable cat litter products are fast-absorbing and easy to clump—and ökocat even says that "there's no need to completely change it for up to seven weeks" thanks to the properties of its natural cat litter.

The eco-friendly cat litter is available in different types, some of which take the form of pellets while others are fine granules or non-clumping to support different kinds of cats.

"öko," German for "eco" or ecological, represents the brand's use of materials that are from the earth that can just as easily be returned to the earth.


Image Credit: ökocat
Trend Themes
1. Eco-friendly Cat Litters - Disruptive innovation opportunity: Develop cat litters made from sustainable materials that are biodegradable and flushable.
2. Natural Fiber Products - Disruptive innovation opportunity: Explore the use of natural fibers in various consumer products for a sustainable and eco-friendly alternative.
3. Long-lasting Cat Litter - Disruptive innovation opportunity: Create cat litters with prolonged use properties to reduce the frequency of litter changes and improve convenience.
Industry Implications
1. Pet Care - Disruptive innovation opportunity: Develop eco-friendly and sustainable pet care products to cater to the growing demand for environmentally conscious pet owners.
2. Consumer Goods - Disruptive innovation opportunity: Incorporate natural fibers in a range of consumer goods to offer sustainable choices and differentiate from competitors.
3. Sustainable Materials - Disruptive innovation opportunity: Explore and invest in the development of sustainable materials for use in various industries, including pet care and consumer goods.
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