This awesome furniture from Eccotrack is made from old tires that have found new life as couches, rocking chairs and bar tables! They've resurrected the old tires and transformed them into belts and furniture, making use of a seemingly unusable product.
I really like the belts that Eccotrack creates. Their patterns are all different and yet they look fashionable and not at all like old tires. Eccotrack has a pretty good idea going here.
Implications - Businesses that continue to market to consumers trying to remain budget-conscious in this age of economic uncertainty will fare well in the future. Recycled and up-cycled goods are just two ways that companies can attract a broad clientele due to the unstable financial climate.