William Shatner and State Farm have teamed up to create the informative and hilarious PSA 'Eat, Fry, Love.' The campaign is all about how to safely fry a turkey. Frying a turkey may seem like a simple task, but the PSA proves that it can actually be quite dangerous.
In the video, Shatner plays himself, albeit a version of himself that is obsessed with fried turkeys. The iconic actor soon discovers the pitfalls of turkey frying, committing such rookie mistakes as overfilling the fryer with oil and not turning off the heat before putting his turkey in. Shatner eventually ends up covered in faux flames, a hilarious but realistic ending to the video. Turkey fryer fires are all too common during the holidays. Here's hoping that people can get a laugh and glean a safety tip or two from Eat, Fry, Love.