Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Greycork's Easy-to-Assemble Furniture Can Be Made in Four Minutes

 - Aug 8, 2015
References: greycork & dezeen
Greycork is a company that's on a mission to make it easy to assemble furniture—and at the same time, give IKEA some stiff competition.

When the brand launched in 2014, it sold a bench and two table styles, but it is now expanding to make it even easier to instantly furnish an entire living room with a couple of ready-to-assemble pieces from flat-pack boxes.

The simple furniture styles take inspiration from Japanese minimalism and American practicality, using materials like ash, fiberboard and polyester upholstery. With all of the components flat-packed into thin cardboard boxes, Greycork boasts that users should be able to assemble the designs in less than four minutes. In order to entice the back-to-school audience, the furniture brand is running a crowdfunding campaign to sell some of the new pieces.