The now famous Easy Button from Staples just got a whole lot easier for people in French-speaking countries around the world. Instead of the push button with â€œeasyâ€ on the surface, there is â€œfacil.â€
It looks as though Yahoo has gotten on board the Easy Button train as well, but features someone yodeling instead of saying â€œThat was easy!â€
I would prefer the yodeling machine, but it could get annoying after a few consecutive pushes.
Implications - The face of today's consumer market is much different than it once was, as multiculturalism is no longer something that needs to be accepted, but is an expected part of life. That being said, companies must take different customs, cultures and languages into consideration when releasing products in hopes of keeping current with today's changing consumer.
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The Staples Easy Button Now Comes in "Facil" for the French
- By: Tisah TucknottJul 20, 2009 Updated: Aug 17 2011