The Peep on a Perch box set includes an Easter storybook that has been illustrated by Random House and a PEEPS plush toy. The launch hopes to make the activation a holiday tradition.
The plot of the book is developed by Andrea Posner-Sanchez and the reading material is ideal for kids between the ages of three and seven. It tells the story of the Easter Peep that helps bring the holiday spirit through egg decoration, among other holiday essentials. Moreover, the Easter storybook and plush toy set are designed to motivate acts of kindness in kids. The Peep can be placed on a shelf throughout the home where it can "watch [children] being good all day as they get ready for bed without making a fuss, help out around the house, and use good manners."