In preparation for the arrival of spring, British supermarket retailer ASDA launched its first-ever gluten-free Easter buns.
As well as being free from gluten, milk and wheat, the Free From Hot Cross Buns are also made without artificial colors and flavors. Although some of the most common hot cross bun ingredients have been removed, others like citrus zest and ground spices remain to create the familiar flavor that many consumers associate with the holiday.
Whether they are intolerant to certain ingredients or not, many consumers are seeking out free-from food products simply because they believe them to be better-for-you alternatives to many existing products on the market, created with simpler ingredients and in many cases, fewer allergens.
Free-From Easter Buns
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Hot Cross Bun Branding
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ASDA's Hot Cross Buns Do Without Dairy Milk or Butter
- By: Laura McQuarrieFeb 20, 2018