While people are still buzzing about the recent and rare East Coast earthquake, CafePress has already released a line of "I survived the 2010 quake" t-shirts. This earthquake survival memorabilia is sure to help everyone remember how abuzz people got over something that happens regularly in certain spots around the world.
Even better, for those who were lucky enough to give birth during the earthquake, CafePress also has infant-sized bodysuits as well!
Implications - Consumers in today's society are drawn to those businesses that can reflect personal aspects of a customer's life. Businesses that devote their efforts to creating products that complement unique components of a client's life will likely generate large amounts of success.