To kick off Earth Month, Starbucks is highlighting its many planet positive initiatives, including an interactive Earth Month game that takes Starbucks Rewards members behind the scenes of Starbucks' sustainability journey, a new blend of whole bean coffee, as well as new merchandise made from recycled materials.
The new Starbucks Earth Month Game gives Starbucks® Rewards members a chance to win more than 140,000 prizes while also supporting the World Wildlife Fund Canada (WWF-Canada). The Starbucks Odyssey Blend Coffee, on the other hand, is a complex medium roast rafted from beans sourced from West Java, Rwanda and Peru. Lastly, the brand's new Earth Month Collection features a to-go hot and cold cup and a reusable tote made with post-consumer recycled materials.
Image Credit: Starbucks Canada