With the continued practice of Earth Hour, various nations around the world are looking for interesting ways to raise awareness about its importance. Enter Tel Aviv's Earth Hour 2011 Web Cycle: the world’s first website that works by pedaling a bike in real time. While riders pedal, the site stays on the air, but in a moment of pause, the site goes dark. The activity was broadcasted on Earth Hour’s website and on Ynet, Israel’s leading website.
According to IBelieveInAdv, the results of this project were phenomenal! "Earth Hour became the most viewed website in Israel that day! Every 3 minutes a new environmental tip was added on to Earth Hour’s website."
An effective campaign to say the least, it was also creative, entertaining and educational!
Image Sources: Ad Gabber | DennisMaPlanningDept