Stumbling across E.A Kennedy's 'The Dominoes Theory' was a very pleasant surprise. The photos alone are quite captivating as they Cuban capture seniors citizens at play, but the message included beside these photos is even more poetic than the pictures.
Photographer E.A Kennedy points out that while these senior citizens are playing dominoes in Havanna, Cuba they surrounded by revolution posters and political publications, yet they put politics aside to play one of the nation's favorite games. This is truly a wonderful collection of photos with a great message of foregoing political differences in the name of the game.
Implications - Companies that incorporate political agendas risk offending consumers as politics will always be a touchy subject. Instead, companies should adhere to neutral opinions while promoting positive messages that all consumers can embrace at once. Just as these domino players play in harmony, companies should create products that allow consumers to do the same.
E.a Kennedy's 'The Domino Theory' Captures Cuban Seniors
Emily Evans — August 29, 2011 — Pop Culture
References: behance.net & behance.net