In the same way that the travel industry anticipates higher sales during peak seasons, Bob Bob Ricard in London is introducing a dynamic pricing model that is based on time—with consumers offered discounts based on which day of the day of the week they decide to dine in.
The travel industry-inspired pricing scheme establishes Friday nights as the time patrons can expect to pay full prices. Off-peak times include Mondays at lunchtime, where meals may be had for 25% off full price, while mid-peak offers a 15% discount off of full price around dinnertime on Sundays. As such, choosing to indulge in a menu item like 20 grams of Russian Oscietra caviar could cost a diner either £36 or £49 at full price, depending on when they choose to eat.
The dynamic pricing model is also set to be adopted by Bob Bob Cité, the sister restaurant to Bob Bob Ricard.
Time-Based Restaurant Pricing
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