'Dying to Bloom' is an upscale boutique that specializes in a very niche service. Despite the warm and cozy exterior, the shop is actually a premier destination for those interested in organizing an eco-friendly funeral.
Located in Nyack, New York, Dying to Bloom is a natural burial boutique owned by Kerry Potter. Potter specializes in helping consumers organize green burials, which "aim to care for the deceased with minimal impact to the environment." This includes everything from eco-friendly caskets to urns, shrouds and other artistic memorial products. Many of the products are handmade and customers can even choose urns designed for water burials or plants that grow from cremated remains.
With options ranging from simple to elaborate, Dying to Bloom is helping to redefine funeral rituals.