Adidas Originals' Dusty Pink Cropped Sweater Mixes Comfort with Style
Madison Mackay — April 24, 2018 — Fashion
References: ladyfootlocker & hypebae
Classic athleticwear company adidas Originals released a new Dusty Pink Cropped Sweatshirt as a cozy and stylish option for the spring and summer.
The new hoodie was made in the new 'Ash Pearl' dusty pink shade, constructed from a soft French terry cotton. The ribbed details placed on the cuffs and crew-neck offer a unique style and unbeatable comfort. The brand's classic Black Three Stripe detailing down the side of each arm pairs with the iconic bold logo set on the chest.
Made with a relaxed and short fit, the new Dusty Pink Cropped Sweatshirt from adidas Originals mixes comfort with fashion-forward style that can be worn all summer -- available online now for $60.
The new hoodie was made in the new 'Ash Pearl' dusty pink shade, constructed from a soft French terry cotton. The ribbed details placed on the cuffs and crew-neck offer a unique style and unbeatable comfort. The brand's classic Black Three Stripe detailing down the side of each arm pairs with the iconic bold logo set on the chest.
Made with a relaxed and short fit, the new Dusty Pink Cropped Sweatshirt from adidas Originals mixes comfort with fashion-forward style that can be worn all summer -- available online now for $60.
Trend Themes
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Pastel Athleisure — The trend of pastel colors in athleticwear offers unique style and comfort for the spring and summer seasons.
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Cropped Sweatshirts — The rise of cropped sweatshirts provides a fashion-forward twist to otherwise classic athleticwear, creating disruptive innovation opportunities.
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Logo-centric Fashion — The emphasis on bold logos in fashion enables brands to create distinctive and recognizable products that appeal to consumers seeking statement pieces.
Industry Implications
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Fashion Retail — The fashion retail industry can capitalize on the trend of pastel athleisure by offering a variety of pastel-colored athleticwear to meet the demand.
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Sportswear — The sportswear industry can embrace the cropped sweatshirt trend by incorporating innovative design elements into their collections, catering to fashion-conscious consumers.
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Branding and Marketing — Branding and marketing professionals can leverage the logo-centric fashion trend by helping businesses develop distinct and memorable brand logos that resonate with target audiences.
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