BurgerFi's Dunkaroos Shake is a new specialty milkshake on its menu that was created with General Mills to revive the flavors of an iconic 90s snack. The nostalgic shake, available for a limited time, is made with Dunkaroos cookies and BurgerFi's vanilla custards, which are more richly textured than ice cream. The blended shake is accented with colorful sprinkles and a dusting of cookies, and when it comes to enjoying the Dunkaroos Shake, BurgerFi recommends dunking the cookies on top into the shake.
With this shake, BurgerFi and General Mills aimed to "recreate that fun, magical experience that our guests felt when they opened their lunchbox and saw the best childhood snack." This new menu item is the first time that Dunkaroos has been offered in shake form.
What Makes This Trend Stand Out
- Nostalgic Menu Items
- Opportunity for restaurants to create limited-time menu items featuring nostalgic snacks from the past, tapping into consumers' feelings of nostalgia.
- Collaborations
- Opportunity for brands to collaborate on menu items, such as BurgerFi and General Mills partnering to create a Dunkaroos Shake.
- Shake Innovation
- Opportunity for milkshake and ice cream shops to experiment with unique flavor combinations and textures to create innovative, Instagram-worthy shakes.
Sectors Adopting This
- Restaurant Industry
- Restaurants can add limited-time menu items featuring nostalgic snacks to capitalize on nostalgia marketing and attract customers seeking a unique dining experience.
- Food and Beverage Industry
- Brands can collaborate on unique food and beverage products to excite their consumer base and generate buzz through social media sharing.
- Dessert Industry
- Milkshake and ice cream shops can experiment with unique flavor combinations and textures to create innovative, Instagram-worthy shakes to attract more customers and differentiate from competitors.
