Italian Dulcolax Ad Proves They Can Uncork Anything
Going Like Sixty — June 4, 2009 — Lifestyle
References: ibelieveinadv
This Italian campaign for Dulcolax uses popped corks to prove their laxatives can help you when you are all stopped up.
The ad from Saatchi & Saatchi, Milan, Italy is just too clever for me. Seems like it would make more sense to show “go-ers” like green traffic light instead of stopper, or the Go-Go’s, or "Go Go Power Ranger" as a theme.
Credit for the Dulcolax cork ad goes to creative directors Agostino Toscana, Alessandro Orlandi and Sandro Esposti.
The ad from Saatchi & Saatchi, Milan, Italy is just too clever for me. Seems like it would make more sense to show “go-ers” like green traffic light instead of stopper, or the Go-Go’s, or "Go Go Power Ranger" as a theme.
Credit for the Dulcolax cork ad goes to creative directors Agostino Toscana, Alessandro Orlandi and Sandro Esposti.
Trend Themes
-
Digestive Health Products — Creative marketing campaigns can draw attention to the potential health benefits of digestive health products.
-
Humorous Advertising — Using humor in advertising to promote sensitive products such as laxatives can capture consumers' attention.
-
Discreet Packaging — Consumers are more likely to purchase and use digestive health products if they are packaged in discreet and convenient forms.
Industry Implications
-
Pharmaceuticals — Pharmaceutical companies can invest in creative marketing strategies to promote their digestive health products.
-
Advertising — Advertising agencies can specialize in creating humorous and attention-grabbing campaigns for sensitive products.
-
Packaging — Companies that specialize in producing discreet and convenient packaging solutions can provide innovative options for digestive health products.
4.2
Score
Popularity
Activity
Freshness
