DTLR, a label that prides itself on the high-end urban menswear it offers, collaborated with Starter, a specialized American apparel and footwear brand, for a collection of NBA bomber jackets that draws from vintage motifs.
Each of the designs is brightly colored and vividly branded, making the team it celebrates instantly known. For the Chicago Bulls bomber for example, DTLR and Starter used a classic crimson satin-like material, while the team's name is marked by large masculine letters in black.
In another version for the same team, the two brands feature black as the leading color, while diversifying it by adorning the sleeves with colorful patches. Others throughout the collection are branded similarly, however the patterns on each vary widely.
What's Driving This Trend
- Retro NBA Jackets
- Opportunity for disruptive innovation in the fashion industry by offering retro-inspired NBA jackets with vibrant colors and vivid branding.
- Collaborative Fashion Collections
- Opportunity for disruptive innovation in the fashion industry by partnering with specialized brands to create collaborative apparel collections.
- Vintage Motifs
- Opportunity for disruptive innovation in design by integrating vintage motifs into modern fashion pieces.
Who This Affects Most
- Fashion
- Opportunity for disruptive innovation in the fashion industry by creating collaborative collections and incorporating vintage motifs.
- Sports Apparel
- Opportunity for disruptive innovation in the sports apparel industry by collaborating with fashion brands to create retro-inspired team jackets.
- Streetwear
- Opportunity for disruptive innovation in the streetwear industry by offering retro-inspired NBA jackets with vibrant colors and vivid branding.
