Atypically Angular Fragrance Campaigns

The Dsquared2 WILD Silvester Ruck Advertisements Are Sharp

The Dsquared2 WILD 2014 campaign showcases the fragrance in an exceptionally angular manner. Model Silvester Ruck is at the center of the advertisements that feature little apparel aside from a low riding pair of unbuttoned jeans.

In spite of the lack of accessories and embellishments present in these Dsquared2 images, photographer Steven Klein made the production appear incredibly intense. Dark purple shading was used to embellish snapshots of thick angular lines, each one criss crossing directly above Ruck's body.

A rife sense of masculinity abounds this production. Klein's work speaks to the serious nature of the product, a feature that will certainly be appreciated by fans of the Dsquared2 label in addition to cologne aficionados.

Angular Fragrance Campaigns
Exploring unconventional angles and minimalist aesthetics in fragrance advertising to create visually striking campaigns.
Intense Imagery in Fashion Photography
Utilizing bold colors and dramatic angles in fashion photography to evoke a sense of intensity and masculinity.
Minimalist Masculine Fashion
Embracing minimalist fashion with a focus on masculinity, showcasing simplicity and confidence in men's apparel.

Where This Applies

Fashion Photography
Incorporating unconventional angles and intense imagery in fashion photography to create captivating visuals for campaigns.
Fragrance
Exploring innovative ways to advertise fragrances using minimalistic aesthetics and unconventional angles.
Men's Fashion
Designing minimalist and masculine clothing styles that appeal to modern consumers seeking simplicity and confidence in their fashion choices.
SCORE
1.3 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 18%
Activity 12%
Freshness 8%