CollegeHumor, an online comedy site launched nearly 20 years ago, recently announced its new Dropout subscription service as a means of providing R-rated comedy shows online. According to CollegeHumor CEO Rich Cusick, "We're pushing the boundary -- not with every show, because not every show creatively demands it, but with many." This description is perhaps the best for this new service as it allows CollegeHumor to produce content that may be banned by YouTube or a traditional television network.
The Dropout subscription service will be modeled as a tiered subscription model based on how many months a user subscribes for. Three months will run for $3.99 per month, six for $4.99 per month, and $5.99 a month for users wanting to pay month-by-month.
Image Credit: CollegeHumor
Why This Trend Is Growing
- R-rated Online Comedy Shows
- The demand for R-rated comedy shows online is growing, creating an opportunity for subscription services to provide a platform for edgier content.
- Boundary-pushing Content
- There is a need for platforms that allow creators to produce content that might not be suitable for mainstream platforms, creating an opportunity for subscription services to cater to niche audiences.
- Alternative Subscription Models
- The introduction of tiered subscription models based on the length of subscription offers an opportunity for subscription services to attract and retain users with flexible pricing options.
Industries Being Reshaped
- Entertainment Streaming Services
- Existing entertainment streaming services can consider adding R-rated comedy programming to their offerings to cater to the growing demand for edgier content.
- Comedy Production Companies
- Comedy production companies can explore partnerships with subscription services to create and distribute R-rated comedy shows that might be too risqué for traditional platforms.
- Video Sharing Platforms
- Video sharing platforms can leverage the opportunity to provide a dedicated section or service for R-rated comedy content, catering to audiences seeking more adult-oriented humor.
