The Jeep Drive Your Track Campaign Drives Your Music

 - Jun 10, 2011
References: driveyourtrack & adsoftheworld
Drive Your Track is a new interactive campaign for Jeep done by Leo Burnett Iberia in Spain. The campaign utilizes Jeep’s rugged characteristics with its new and powerful Pioneer sound system.

The Drive Your Track interactive site works by first letting you upload a song of your choice. Audio analyzing software scans the track and locates its peaks and drops. The site then picks eight mountainous locations for different parts of the song. If you click on one of the landscapes it will bring you to a map where you can find the mountainous terrain. The site also directs you to your nearest Jeep dealer.

The Drive Your Track site is a perfect example of Jeep’s culture, and those who enjoy driving a Jeep will love this site.