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Alcohol-Toting Ensembles

Clean the Sky - Positive Eco Trends & Breakthroughs

The Drinkmaster Hoodie is a Hands-Free Booze-Carrying Option

— January 25, 2013 — Fashion
While we often make sure we have enough pockets for our keys or phone, the Drinkmaster Hoodie makes sure we have enough pockets for our alcoholic beverages!

Equipped with all sorts of secretly hidden pockets and compartments for your beer, this crafty hoodie is designed perfectly to let you carry all you favorite booze with you no matter where you go. Some of the unique features include a bottle-opener zipper, a flask pocket, built-in drinking mits and a beer koozie pocket.

This one-of-a-kind hoodie is the perfect option for those looking to carry their favorite booze with them to a friend's party or just to have when out and about. Even built with an I.D. pocket for necessary identification, this Drinkmaster Hoodie has everything you need to enjoy your favorite alcoholic beverage on-the-go.
Trend Themes
1. Hands-free Booze-carrying Gear - The development of apparel and/or accessories designed with secret pockets and compartments for carrying alcoholic beverages conveniently and hands-free presents the potential for fashion industry players to tap into the active lifestyle market.
2. Multi-functional Wearables - The Drinkmaster Hoodie represents the potential for more fashion-forward designs of items equipped with multifunctional pockets and features that cater to the storage and organization of everyday essentials.
3. Self-serve Drinking Culture - The growing popularity of self-serve drink stations and BYOB-venues, paired with the creation of apparel specifically designed to carry alcoholic beverages, presents opportunities for entrepreneurs and business owners alike to tap into this emerging market.
Industry Implications
1. Fashion - The fashion industry can innovate by creating more hands-free, multi-functional garments and accessories with hidden pockets designed for the active and on-the-go consumer market.
2. Hospitality - Enterprises in the hospitality industry can integrate the self-serve drinking culture into their businesses, by offering hands-free drinking options that cater to the BYOB and self-serve drinking culture market.
3. Beverage - The booming self-serve drinking culture presents an opportunity for beverage companies to innovate by developing products that can fit into the Drinkmaster Hoodie's pockets, thereby serving the active consumer's need for convenience.
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