This Valentine's Edition Drink Carrier Features a His and Her Set
Laura McQuarrie — August 14, 2015 — Lifestyle
References: behance.net
In celebration of Valentines' Day, designer Desy Natalia created a special edition drink carrier for two. The gift-wrapped drink carrier includes icons of an animated couple branded as "Mr. Banana" and "Ms. Strawberry," who also appear on the printed cups that rest inside. This pair's identity also inspires the cohesive pink and yellow color scheme used throughout the entire packaging system.
Unlike many other Valentine's Day products that are boldly branded in red, white and pink, this color scheme is subtle enough to be used throughout the year.
Although the set could be used by a couple visiting a drink chain on Valentine's Day, it's easy to imagine that these charming characters would be just as appealing for a family with kids—especially since the convenient carry-all frees up one hand.
Unlike many other Valentine's Day products that are boldly branded in red, white and pink, this color scheme is subtle enough to be used throughout the year.
Although the set could be used by a couple visiting a drink chain on Valentine's Day, it's easy to imagine that these charming characters would be just as appealing for a family with kids—especially since the convenient carry-all frees up one hand.
Trend Themes
1. Animated Character Branding - Designers can explore using animated characters to create cohesive branding experiences across different products.
2. Year-round Valentine's Day Products - Businesses can develop products with subtle Valentine's Day branding that can be used throughout the year, appealing to a wider customer base.
3. Convenient Drink Carriers - Entrepreneurs can design drink carriers that offer convenience and ease-of-use, freeing up a customer's hands while carrying multiple drinks.
Industry Implications
1. Graphic Design - Graphic designers can work on creating cohesive branding experiences using animated characters in various products.
2. Consumer Goods - Consumer goods manufacturers can explore creating year-round Valentine's Day products with subtle branding to attract a wider range of customers.
3. Food and Beverage - Food and beverage companies can develop convenient drink carriers to enhance the customer's experience and make carrying multiple drinks easier.
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