There's a new meme going around the Internet and it is a pretty special one; dubbed 'draking,' it involves pictures of Drake's head on handicap signs. Reminding the world of his humble beginnings as Jimmy on 'Degrassi: The Next Generation,' it's a clever and hilarious pun on his unfortunate nickname, Wheelchair Jimmy.
The term 'draking' was coined by the masterminds behind the fun venture, Toronto-based journalist/blogger Lauren O’Neil and her boyfriend Steven Stinson. Spotted around the Canadian city, 'draking' is quickly gaining a fan base. What started as a gag has become a viral meme. O’Neil tells Buzzfeed, "My boyfriend made the stickers last Wednesday and we’ve been ‘draking’ the town ever since. We just want to make people smile.”
What's Driving This Trend
- Viral Character Memes
- Brands can leverage the popularity of character memes to create viral marketing campaigns.
- Localized Meme Culture
- Localized meme culture presents an opportunity for niche markets to connect with their audience.
- Humor Marketing
- Humorous marketing is a growing trend that brands can utilize to connect with consumers in a lighthearted way.
Who This Affects Most
- Social Media
- Social media platforms can utilize character memes to engage users and increase user retention.
- Marketing and Advertising
- Marketing and advertising industries can create campaigns that capitalize on the popularity of localized meme culture.
- Publishing
- Publishing companies can incorporate character memes into their content to increase social media engagement and reach a wider audience.
