ZURU recently added to its ROBO ALIVE brand with two new elemental dragon toys with realistic characteristics. The Fire Breathing Dragon and Ice Blasting Dragon with adjustable rings boast the ability to walk, gnash their teeth, rotate their heads and release a special effect through LED lights in their mouths.
ZURU's ROBO ALIVE brand includes a range of creatures from baby sharks to dinosaurs with robotic movements and enhanced motion sensors. According to ZURU COO Anna Mowbray, the "ROBO ALIVE Dragon is the most sophisticated addition to the range yet."
The affordable, high-tech toys are expected to be hot holiday toys this season, especially as the toys for kids ages six and up come in at under $25.