Virgil's, an all-natural soda brand that prides itself on using real ingredients that are all part of tried and true handcrafted recipes that taste great and don't contain any chemicals, has announced the revival of a fan-favorite flavor called Dr. Better.
Known for its unique and distinctive taste, Dr. Better is formulated with premium natural ingredients including tart cherry, sweet raspberry, and spicy cinnamon. Virgil's has also added caffeine to the mix this time around. Reed's Inc. CEO Norman E. Snyder spoke to the limited edition relaunch, stating "We simply had to deliver on [our consumers'] requests to bring back this beloved beverage. Over the past year we’ve strengthened our supply chain processes and heightened our operational infrastructure so we could do just that. Today’s customer is looking for premium, all-natural options, and Dr. Better is back to give them the naturally bold, handcrafted flavor they deserve."
Dr. Better is available for purchase on the Virgil's web store, with shipments expected at the end of March.
Image Credit: Virgil's
Why This Trend Is Growing
- All-natural Soda Brands
- Disruptive innovation opportunity: Develop new and unique all-natural soda flavors using premium natural ingredients.
- Tart Cherry Soda
- Disruptive innovation opportunity: Create new tart cherry soda flavors that cater to consumers looking for natural, flavorful, and healthier options.
- Limited Edition Beverage Revivals
- Disruptive innovation opportunity: Bring back beloved and discontinued beverage flavors with unique combinations of premium natural ingredients to cater to the demand of nostalgic and health-conscious consumers.
Industries Being Reshaped
- Beverage Industry
- Disruptive innovation opportunity: Develop premium and unique all-natural soda flavors to compete in the growing market segment of health-conscious consumers looking for more flavorful and natural beverage alternatives.
- Health and Wellness Industry
- Disruptive innovation opportunity: Partner with all-natural soda brands to create new products that prioritize health and wellness needs by incorporating natural and premium ingredients.
- Limited Edition Retail Industry
- Disruptive innovation opportunity: Collaborate with all-natural soda brands to bring back limited edition beverages that appeal to the nostalgia and unique taste preferences of consumers, creating a sense of exclusivity and driving sales.
