Downy Ads Promote the Family Lifestyle in the Forever Down Commercial
Nicole Ballantyne-Choo — August 9, 2013 — Lifestyle
References: adsoftheworld
Downy promotes family ties and gives clothes life in the ‘Forever Downy Forever Young’ commercial. The commercial opens with a man catching a shirt at a concert. The scenes that follow are the typical milestone moments like getting engaged, having a baby and spending time with family.
The importance of these moments is the same shirt appears in all the scenes. While the song 'Forever Young' plays, a voice relays message, “we don’t just wear clothes, we live life in them.” Grey Worldwide is advertising that Downy “keep clothes newer 50% longer” suggesting that if you want clothes to last through all the big moments in your life, you should use this product.
The importance of these moments is the same shirt appears in all the scenes. While the song 'Forever Young' plays, a voice relays message, “we don’t just wear clothes, we live life in them.” Grey Worldwide is advertising that Downy “keep clothes newer 50% longer” suggesting that if you want clothes to last through all the big moments in your life, you should use this product.
Trend Themes
-
Family-focused Laundry Ads — Opportunity for laundry detergent brands to tap into the emotional aspect of family life and promote long-lasting clothes.
-
Promoting Milestone Moments — Opportunity to create advertisements that feature a specific item to symbolize the important moments in a person's life.
-
Clothes as Part of Life — Opportunity for clothing brands to emphasize the role of clothes in capturing and preserving memories.
Industry Implications
-
Laundry Detergent — Opportunity for laundry detergent companies to highlight the longevity and preservation of clothes in their marketing campaigns.
-
Advertising — Opportunity for advertising agencies to develop creative and emotional advertisements that resonate with consumers by showcasing significant milestones.
-
Clothing — Opportunity for clothing brands to leverage the emotional value of clothes by associating them with special moments in life.
1.5
Score
Popularity
Activity
Freshness
