Downy Ads Promote the Family Lifestyle in the Forever Down Commercial

 - Aug 9, 2013
References: adsoftheworld
Downy promotes family ties and gives clothes life in the ‘Forever Downy Forever Young’ commercial. The commercial opens with a man catching a shirt at a concert. The scenes that follow are the typical milestone moments like getting engaged, having a baby and spending time with family.

The importance of these moments is the same shirt appears in all the scenes. While the song 'Forever Young' plays, a voice relays message, "we don’t just wear clothes, we live life in them." Grey Worldwide is advertising that Downy "keep clothes newer 50% longer" suggesting that if you want clothes to last through all the big moments in your life, you should use this product.