Dutch designer Martijn van Strien just launched a clothing company that allows customers to download custom clothing designs. In recent years, many companies have provided customers with tools for personalizing the garments they buy. This designer takes the process one step further by allowing customers to download the designs at home.
The new site is called the 'Post-Couture Collective' and it features six pieces from Van Strien's fashion label 'mphvs.' Before purchasing an item, the customer can customize any of the pieces in the collection to fit their exact measurements. The customer can then download the designs for the garment and have it manufactured at a local Makerspace. If the customer wants to assemble the garment themselves, they can also choose to have the item delivered as a kit. Because the items are made with a laser cutter, there is no need for a sewing machine in order to assemble the pieces.
The option to download custom clothing give consumers a new and exciting way to shop online.
What Makes This Trend Stand Out
- Downloadable Fashion
- Disruptive innovation opportunity: Offering customers the ability to download and customize fashion designs for a personalized shopping experience.
- Customized Manufacturing
- Disruptive innovation opportunity: Empowering customers to have their customized clothing designs manufactured at local Makerspaces.
- Direct-to-consumer Fashion
- Disruptive innovation opportunity: Providing customers with the option to assemble their own garments with laser-cut pieces, eliminating the need for traditional sewing.
Sectors Adopting This
- Fashion and Apparel
- Disruptive innovation opportunity: Leveraging downloadable fashion to revolutionize the online shopping experience.
- Additive Manufacturing
- Disruptive innovation opportunity: Partnering with Makerspaces to create a localized and on-demand manufacturing process for customized clothing.
- DIY and Crafting
- Disruptive innovation opportunity: Targeting DIY enthusiasts and crafters who enjoy the process of assembling their own garments.
