Double-Sided TV Screens

This New Television Set from LG Lets You Watch Two Shows at Once

For when one television screen just isn't enough, LG has unveiled the prototype for a double-sided TV set that lets users play two different video feeds at once.

Unveiled at the IFA 2015 conference in Berlin, this double-sided TV comes in both a 55 inch screen model and an oversized 111 inch screen model as well. Each set is also extremely thin for its size and is equipped with OLED display technology. Two separate viewing screens on either side of the television set are able to play video independently of the other and also come in a intriguingly curvy and wave-like design.

There has been no announcement as of yet when these unique television sets will be available to the public but they're at the very least an interesting peek of what the future has in store for home and commercial entertainment.

Double-sided TV Screens
Disruptive Innovation Opportunity: Developing interactive content that utilizes two simultaneous video feeds for an immersive viewing experience.
OLED Display Technology
Disruptive Innovation Opportunity: Expanding the application of OLED display technology to other industries such as advertising, signage, and healthcare.
Curvy and Wave-like Designs
Disruptive Innovation Opportunity: Incorporating unique and aesthetically pleasing designs into other consumer electronics products, creating a competitive edge in the market.

Where This Applies

Entertainment
Disruptive Innovation Opportunity: Developing new forms of interactive and multi-screen entertainment experiences, enticing consumers with innovative viewing options.
Advertising
Disruptive Innovation Opportunity: Utilizing double-sided screens and OLED display technology to create attention-grabbing advertisements in public spaces.
Consumer Electronics
Disruptive Innovation Opportunity: Designing consumer electronics products with unique and aesthetically appealing features, attracting consumers seeking cutting-edge design and functionality.
SCORE
4.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 61%
Activity 55%
Freshness 8%

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