Matthew McConaughey has been revealed as the Doritos mystery guest for the chip brand's upcoming Super Bowl ad, which gained attention on social media following a teaser that stared Mindy Kaling and Jimmy Kimmel.
The Super Bowl is one of the biggest days of the year for advertisers, and with lockdowns still in effect throughout the globe, this year is set to be one of the biggest yet. Doritos is taking full advantage with a series of promotional trailers that are creating buzz for the final ad. In this trailer, it's been revealed that the star of the ad, who was previously only refereed to as 'Flat Matthew' is actor Matthew McConaughey.
The full ad is set to run on Game Day.
Image Credit: Doritos
Why This Trend Is Growing
- Celebrity Marketing
- The use of celebrities in advertising is a trend to watch as it can create buzz and capture attention.
- Social Media Teasers
- Marketing campaigns that include social media teasers can build hype and generate interest in upcoming ads or products.
- Super Bowl Ads
- Super Bowl ads continue to be one of the most highly anticipated and watched events for advertisers and consumers alike.
Industries Being Reshaped
- Advertising
- The advertising industry has the opportunity to leverage celebrity marketing and social media teasers to create buzz around products or services.
- Entertainment
- The entertainment industry can explore opportunities to collaborate with brands to generate buzz around upcoming projects or events through marketing campaigns that leverage celebrity endorsements.
- Food & Beverage
- The food and beverage industry has the opportunity to leverage the highly anticipated Super Bowl event to promote their brand and generate buzz around upcoming product launches or promotions.
