Doja Cat & Girls Who Code Created the Interactive Music Video DojaCode
Laura McQuarrie — December 7, 2021 — Tech
References: dojacode & girlswhocode
Doja Cat released a regular music video for Woman on YouTube and with it, an interactive version called DojaCode that was created in partnership with the non-profit Girls Who Code. This experience introduces the first codable music video and it gives viewers the chance to unlock hidden video content using basic coding languages.
DojaCode gives coders the ability to change nail designs, control the sky and even manifest Doja Cat herself, effectively turning viewers into directors as they choose the creative direction for the experience. This interactive music video was created to expose a new generation to potential careers in tech and computer science and Tarika Barrett, the CEO of Girls Who Code, expresses "We know firsthand that girls and young women are some of today’s most powerful creators and change-makers."
DojaCode gives coders the ability to change nail designs, control the sky and even manifest Doja Cat herself, effectively turning viewers into directors as they choose the creative direction for the experience. This interactive music video was created to expose a new generation to potential careers in tech and computer science and Tarika Barrett, the CEO of Girls Who Code, expresses "We know firsthand that girls and young women are some of today’s most powerful creators and change-makers."
Trend Themes
1. Codable Music Videos - The trend of interactive and codable music videos can revolutionize the music industry by providing an enhanced and personalized music experience.
2. Interactive Content - The trend of creating interactive content can be applied to various industries to provide a more engaging and interactive experience for the audience.
3. Coding Education - The trend of incorporating coding education into creative projects provides an opportunity to expose and engage young individuals in tech and computer science fields.
Industry Implications
1. Music Industry - The music industry can leverage interactive and codable music videos to enhance the viewer experience and provide users with a personalized and engaging music experience.
2. Edtech - EdTech industry can incorporate interactive and codable content in their platforms to deliver more engaging and immersive learning experiences.
3. Marketing - The Marketing industry can create interactive and personalized experiences for their audience to increase engagement and drive better consumer behavior through interactive content.
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