PetSmart's new dog training course, Brain Games, was created to help pet parents address boredom, overstimulation and hyperactivity, all the while improving the bonds between pet and owner in a healthy way. Knowing that pets have also faced challenges during the pandemic, and pet parents want to build better relationships with these important members of the family, PetSmart created a six-week course with games and skills to enhance trust and communication.
In the course, dogs can learn to associate written words with cues, recognize objects and identify toys by name. By building these communication skills with their pets, owners have the potential to help dogs make their own choices.
Brain Games is one of seven courses through PetSmart led by accredited trainers.
What Makes This Trend Stand Out
- Pet Training & Mental Stimulation
- PetSmart's Brain Games course highlights the trend towards addressing dog behavior and mental stimulation.
- Technology-enhanced Pet Services
- The use of technology such as written cues and object recognition in Brain Games highlights the trend towards technology-enhanced pet services.
- Improved Pet-owner Relationships
- Brain Games reflects the trend towards improving pet-owner relationships through positive reinforcement training and interactive activities.
Sectors Adopting This
- Pet Care
- Brain Games and similar courses present opportunities for disruptive innovation and growth in the pet care industry.
- Online Education
- The use of technology in pet training presents opportunities for innovation in online education and remote learning.
- Gaming & Entertainment
- PetSmart's Brain Games course and similar services offer opportunities for innovation in pet gaming and entertainment.
