The Fiat-controlled Chrysler Group is resurrecting one of its historic nameplates, the Dart, in its recently revealed 2013 Dodge Dart.
Unveiled at the North American International Auto Show, the 2013 Dodge Dart's name recalls the original Dodge Dart (production for this version ended in 1976), but the new model's mechanical platform is based on the Alfa Romeo, a European car brand that is owned by Fiat.
With prices starting at $15,995 and some models getting up to 40 miles per gallon, the new Dodge Dart will be competitive with cars like the Hyundai Elantra as well as some versions of the Ford Focus and Chevy Cruze. What's more, the 2013 Dodge Dart will offer superior tech features, such as a smartphone app that can monitor a driver's speed.
Why This Trend Is Growing
- Rebranded Auto Names
- Resurrecting historic car names can create a sense of nostalgia while introducing updated technology.
- Mechanical Platform Sharing
- Sharing mechanical platforms between car brands can reduce costs and lead to more efficient production.
- Smartphone-integrated Technology
- Integrating smartphone technology into cars can provide new, innovative features for drivers and create competitive advantages.
Industries Being Reshaped
- Automotive
- The automotive industry can benefit from using historic names, utilizing shared platforms, and incorporating smartphone technology into cars.
- Technology
- The technology industry can provide innovative software and hardware solutions for smartphone integration in cars.
- Marketing
- The marketing industry can create successful campaigns around the nostalgia and updated features of rebranded car names.
