Nike unveils the latest additions to its D/MS/X line -- this subsection by the sportswear brand explores new and experimental forms. The sneakers that are added draw inspiration from the look of retro 80s basketball footwear, with elements such as the cushioned pods, classic round laces, and uppers with top-stitching.
The new silhouette also blends multiple textiles with a long tongue tab that goes over the laces. Additional components feature the thin netting that wraps around the upper quarters and padded backstays in order to deliver added support for the ankles. Branding details include a plethora of "AIRMAX 720" across the mudguards. The waving monochromatic graphics across the uppers gives it a futuristic look.
Image Credit: Nike
Key Themes Behind This Trend
- Retro Monochromatic Sports Accessories
- Nike's D/MS/X Line Launches New Air Max 720 Colorways with a retro 80s basketball inspired design and a futuristic monochromatic graphics.
- Experimenting with New Forms
- Nike's D/MS/X Line explores new and experimental form in their sports accessories.
- Blending Multiple Textiles
- The new Air Max 720 silhouette blends multiple textiles with thin netting and padded backstays to deliver added support for the ankles.
Where This Applies
- Sportswear
- Incorporating retro elements and new silhouettes can help sportswear brands like Nike stay ahead of the competition.
- Fashion
- The growing popularity of monochromatic sports accessories presents a disruptive innovation opportunity for fashion brands.
- Textile and Manufacturing
- Blending multiple textiles in the production of sports accessories can bring opportunities for innovation in the textile and manufacturing industry.
