Schick Adds Mo's to Your Photos

 - Dec 5, 2008   Updated: Jun 22 2011
References: & streetattack
As part of their "Free Your Skin" campaign, Schick has created a web portal that allows you to upload your photo, choose your preferred facial hair option, and then send the results to your family and friends.

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Implications - Interactive applications have become a necessity for any advertising campaign. This is because the consumer wants to feel a connection with the brand. Therefore, by creating an app that allows interaction while maintaining the campaign message and having a fun element, companies can have a better chance at a successful campaign.