DIY Marketing Tools

 - Sep 20, 2008   Updated: Mar 31 2011
References: thinkgeek
In the retail industry, in-your-face marketing is often at a premium. This simple do-it-yourself neon sign kit can be beneficial to any business looking for a bit more visibility.

The package includes sealed plastic casing, 22 2x3" letters and special characters, a button to control either blinking or solid lights, and a power supply.

Implications - Las Vegas has so many flashing lights and signs because they grab people's attention and lure them into casinos and bars. An ordinary neon sign has the same power and can be used for any type of marketing and advertising campaign. Most people's eyes are automatically drawn to flashing and bright lights (whether they want to read the sign or not).