I have never had Divan Turkish Delight, but these pictures make me want the square-shaped confections. Packed in brightly geometric patterned tins, this packaging doubles as a cute decoration.
Divan Turkish Delight is a classic brand taking a new and modern twist on its style. Even the Divan Turkish Delight confections are colorful! The packaging looks exotic, and I would definitely keep the tin afterwards and reuse it.
Implications - In modern society, the way a product is packaged and presented is often more important than the product itself. Companies that use interesting, eye-catching packages or advertisements draw significant attention to their products, succeed in a consumer world irreverent of the actual quality or purpose of the product they are promoting. This is particularly significant to companies creating products with a lot of competition.
Key Themes Behind This Trend
- Geometric Packaging
- There is an opportunity for companies to create eye-catching and reusable packaging for their products by using geometric designs and patterns, following the example of Divan Turkish Delight.
- Colorful Confections
- Companies can differentiate their product offering from competition by creating bright, colorful confections, which can be especially important for sweets and candies.
- Packaging-as-decoration
- There is potential for companies to create packaging that doubles as a decorative item, giving added value to the consumer while portraying an interesting appearance.
Where This Applies
- Food and Beverage
- Companies in the food and beverage industries can take inspiration from Divan Turkish Delight's colorful and geometric packaging, and create unique designs for their own products.
- Gifts and Souvenirs
- Companies in the gifts and souvenirs industries can create packaging that doubles as a decorative item, making their products more memorable to consumers and thus more likely to be purchased again.
- Fashion and Accessories
- Fashion and accessories companies can take inspiration from geometric patterns and create unique, eye-catching designs for their products.
