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Divan Turkish Delight Sports Fun Summery Packaging

 - Jan 29, 2011   Updated: Jul 5 2011
References: divanpastaneleri.tr & coolhunting
I have never had Divan Turkish Delight, but these pictures make me want the square-shaped confections. Packed in brightly geometric patterned tins, this packaging doubles as a cute decoration. 

Divan Turkish Delight is a classic brand taking a new and modern twist on its style. Even the Divan Turkish Delight confections are colorful! The packaging looks exotic, and I would definitely keep the tin afterwards and reuse it.

Implications - In modern society, the way a product is packaged and presented is often more important than the product itself. Companies that use interesting, eye-catching packages or advertisements draw significant attention to their products, succeed in a consumer world irreverent of the actual quality or purpose of the product they are promoting. This is particularly significant to companies creating products with a lot of competition.