Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Diunsa Promotes with Big Foot, UFO and Loch Ness Monster

 - Jan 2, 2009
References: & adsoftheworld
Diunsa, a retailer in Honduras, utilizes the fascination with myths to promote its sales.

The campaign shows grainy obscure pictures of Big Foot, a UFO and the Loch Ness monster with a tagline that reads, "Some things you really can believe. 50% off in all stores."

The ads were created by Publicidad Comercial Lowe Honduras with Juan Jesús Martínez as general creative director and Enrique Zaldivar pulling the duty of creative director, copywriter, art director AND illustrator.