Leading streaming platform Roku has partnered with Hollywood studio Warner Bros. to launch 'Discovery+' on The Roku Channel. Starting now, American viewers will be able to access the newly launched non-fiction-focused streaming service through The Roku Channel, where it is being offered in either an ad-supported or ad-free format.
For those unfamiliar, Discovery+ is an all-new subscription-based service that is set to disrupt the highly competitive streaming landscape. The new service offers over 70,000 episodes of classic and current TV shows from a wide-ranging portfolio of non-fiction broadcasters. These include Discovery Channel, Animal Planet, HGTV, OWN, TLC, Magnolia Network, Food Network, Travel Channel, and more.
“We look forward to further extending the reach of our exceptional library of lifestyle and real-life content to millions of Roku streamers and providing them increased optionality in how they access discovery+,” said Gabriel Sauerhoff, the SVP of Digital Distribution at Warner Bros. Discovery.
Image Credit: Roku Channel
Key Themes Behind This Trend
- Non-fiction Streaming
- Discover+ is offering a non-fiction-focused streaming service that is set to disrupt the highly competitive streaming landscape.
- Ad-supported Streaming
- The partnership between Roku and Warner Bros. provides Discover+ to American viewers in either an ad-supported or ad-free format.
- Multi-network Streaming
- Discover+ offers a wide-ranging portfolio of non-fiction broadcasters with over 70,000 episodes of classic and current TV shows.
Where This Applies
- Streaming Services
- Discover+ is expanding the options and choices of streaming services, focusing on non-fiction content that appeals to a specific audience.
- Entertainment Industry
- The partnership between Roku and Warner Bros. illustrates the disruptive innovation opportunities that can arise from collaborations between media companies.
- Advertising Industry
- The availability of Discover+ to American viewers in an ad-supported or ad-free format offers opportunities for advertising agencies to reach specific audiences, sparking innovation in ad targeting.
