Dior's Tarot-Inspired Pop-Up Showcases Its 2018 Collection

 - Dec 12, 2017
References: dior & psfk
Dior's tarot-inspired pop-up showcased its 2018 collection, which features symbols and motifs that tie into fortune telling and other forms mystical symbols.

The designer brand has opened up seven of these pop-ups, which display a series of decorations and installations inspired by the Motherpeace tarot, which designer Maria Grazia Chiuri sought to re-interpret when designing Dior's cruise 2018 collection. According to DIOR's CEO Sidney Toledano, the brand aimed to create a space that was reflective of the collection, in an attempt to fully immerse the consumer, stating that "We created a specific setting to build a universe that projected the theme of the collection."

The tarot-inspired pop-ups can be found in all of Dior's flagship stores.