The Dior Video Game Ad aims to bring gaming into fashion. Geek chic and a modern love for all things vintage are the two concepts that Dior looks to take even further in its recent ad done in the style of a retro video game.
Although gamers are notorious for being solitary, pimply and pretty much the antithesis of all things sleek and stylish, this Dior video game juxtaposes the two ideas wonderfully with sexy makeup products, nail polish and more elements reminiscent of Tetris, Pac-Man and Nintendo gaming. "A playful look at the world of Dior Beauty,” is how Dior describes it in a brilliant approach to attracting the inner child in the 20-somethings generation.
The opposition of the two concepts are not that surprising though, as high fashion design ads are all about having fun with contrasts these days. Another great example of this is seen in the Lanvin campaign involving awkward models dancing to popular music.
The Dior Video Game Ad Brings Geek to Chic
Felicia Moursalien — October 27, 2011 — Marketing
References: spnyinteractive & youtube