Mood Dependent Gloss

Dior's Addict Lip Gloss Lets Emotions Rule the Lips

Knowing how your girlfriend feels has been made as easy as looking at their lips thanks to new Addict Lip Gloss from Dior.

The single shade Addict Lip Gloss is applied to the lips, and then changes colors depending on the wearers mood. From red to light pink, the gloss adjusts to several emotion dependent colors. Now selling at Sephora, the Dior gloss is even more perfect for summer as it comes equipped with SPF10.

So ladies, wear your mood on your lips. And men, you can no longer complain that your girlfriend never tells you how she’s feeling.

Mood-dependent Cosmetics
Creating cosmetics that change color based on the wearer's mood opens up disruptive opportunities in the cosmetics industry as it allows for personalized makeup experiences.
Integrating Technology with Cosmetics
Combining technology such as mood-sensing technology with cosmetics creates a new form of innovation in the cosmetics industry by driving towards a more interactive makeup experience.
Emotion-sensitive Products
Creating more products that are designed to change or adjust based on the wearer's mood creates new opportunities in the cosmetic and wearable technology industries.

Industries Being Reshaped

Cosmetics Industry
This mood-dependent gloss offers new opportunities for the cosmetics industry by creating new and highly personalized experiences with cosmetics.
Wearable Technology Industry
There is an opportunity for the wearable technology industry to create more products that are integrated with mood-sensing technology to create more personalized experiences.
Retail Industry
The rise of mood-dependent cosmetic products creates opportunities for retailers to create new marketing campaigns aimed at offering personalized experiences.
SCORE
1.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 5%
Activity 41%
Freshness 8%