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American Diner Merchandise

American Diner Denny's Debuted the Online Retail Shop 'Diner Drip'

— June 3, 2022 — Pop Culture
Denny's, the American table service diner-style restaurant chain, recently announced a new merchandise store dubbed 'Diner Drip.' The new online merch store boasts unique and playful accessories, gear, and more that will appeal to fans of the brand. The Denny's collection includes 15 items across four unique collections including 'Social Stars,' 'Fluff,' 'Since 1953,' and 'The Classics.'

By taking inspiration from America's Diner's famous coffee and its pancake syrup, the branded merch is meant to evoke the same warmth and welcome guests feel when they enter the restaurant. "We love to feed people – bodies, minds and souls and launching a new merch store is another way for us to feed the love that our guests have for the Denny's brand," said Denny's Chief Brand Officer John Dillon. "The first four collections celebrate the food and heritage that makes us America's Diner and represent a range of ages, backgrounds and lifestyles that appeal to the diversity of our guests tastes – on and off the menu."
Trend Themes
1. Restaurant Merchandise - There is an opportunity for restaurants to expand their brand into merchandise sales to appeal to dedicated fans of the brand.
2. Virtual Merchandise Stores - Creating an online merchandise store can provide a new revenue stream for restaurants and allow for greater reach to customers outside their physical locations.
3. Branded Collections - Developing unique and playful collections can appeal to fans of a restaurant and create a sense of brand loyalty.
Industry Implications
1. Restaurant Industry - Restaurants can develop merchandise to tap into the demand from dedicated brand fans for unique and playful accessories.
2. Online Retail Industry - Online retail platforms can benefit from adding restaurant merchandise sales to their platforms, especially for dedicated fanbases.
3. Hospitality Industry - Expanding into merchandise sales can be a disruptive innovation opportunity for hotels and other hospitality businesses to create a sense of brand loyalty with customers.
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